Aston Martin opens its Barcelona showroom with a show during the F1 Grand Prix
A live acrobatics show for a brand that breathes excellence.
To mark the opening of its new showroom in Barcelona, and coinciding with the Formula 1 Grand Prix, Aston Martin brought together VIP clients, brand representatives and special guests for an evening designed to celebrate excellence, innovation and a passion for motoring. The event was also attended by Pedro de la Rosa, Aston Martin’s global ambassador, who shared this special moment with the guests in an exclusive, sophisticated setting.
A show that embodied Aston Martin’s values
When we design an artistic proposal for a luxury brand, we want every performance to convey the brand’s personality and values authentically. For this occasion we proposed a hand-to-hand balancing and acrobatics show performed by a pair of top-level acrobats: a discipline where absolute trust, precision in every movement and perfect coordination are essential for a flawless result. The performance became a visual metaphor for teamwork, power, balance and the constant pursuit of excellence, values that also define Aston Martin’s DNA.
Seamless integration into the experience
One of the biggest challenges at premium corporate events is integrating entertainment without interrupting the natural flow of the evening. The show was carefully planned to coexist with the showroom presentation, the display of the vehicles and the networking among guests, with elegant, minimalist staging that kept the cars as the true protagonists.
Planning a premium corporate event in Barcelona?
At Eventos Barcelona we put all our experience in artistic production and show production at the service of your brand. If you are organising an opening, a product launch or a premium event in Barcelona, get in touch with us: we will design a tailor-made experience that combines creativity, production and top-level entertainment.
Event details
- Client
- Aston Martin
- Event
- Showroom opening and activation during the Formula 1 Grand Prix
- Location
- Barcelona
- Artistic discipline
- Hand-to-hand acrobatic balancing show
- Special guest
- Pedro de la Rosa, Aston Martin's global ambassador
Frequently asked questions
What show did Aston Martin choose for its showroom opening in Barcelona?
Aston Martin chose a hand-to-hand acrobatic balancing show: a pair of top-level acrobats whose performance symbolises the trust, precision and pursuit of excellence that define the brand's DNA.
What kind of shows work best at a luxury corporate event?
Shows that convey the brand's values and integrate without interrupting the evening, such as acrobatics, dance, live music or high-impact visual shows, are ideal for premium corporate events in Barcelona.
How do you integrate a show into a brand event without stealing the spotlight?
With elegant, minimalist staging and planning that coexists with the product presentation, the display and the networking, so the performance adds emotion while the brand remains the protagonist.
Where can you hire shows and entertainment for premium corporate events in Barcelona?
At Eventos Barcelona we design and produce tailor-made shows for openings, product launches and premium corporate events in Barcelona and across Spain.