Allianz India Annual Convention Organization

This is how we organized the Allianz India Annual Convention in Barcelona.

After several months of preparation and organization of the event, we were in charge of the integral production of the annual Allianz Convention held at the Hotel Reinassance Fira de Barcelona in collaboration with the Indian agency FCM Travel. The event was attended by 140 VIPS guests from around the world, who gathered to celebrate the awards ceremony as part of the annual sales convention.

At Eventos Barcelona we took care of each and every detail related to the artistic and technical production, from the installation of all the technical equipment such as LED screens, lighting systems, sound equipment as well as the design and assembly of the stage. The result, a total transformation from a hotel room to a spectacular stage for a gala awards ceremony. 

Our contribution was not only in the technical production, but we also took care of hiring all the artists for the event, including batucada groups, Catalan rumba, artists such as silhouette artists and caricaturists during the cocktail party and finally a group that fused Bollywood and flamenco on stage.

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Frequently asked questions about this case

How do you produce an international convention for 500 people in Barcelona?

With a master plan integrating destination logistics (hotels, transfers, venues), daytime content programme (plenary sessions, breakouts, catering) and evening artistic programme (opening, activations, closing gala dinner). Usually we collaborate with a local DMC handling logistics while we produce the artistic layer.

What entertainment formats work for 3 days with international audience?

Powerful opening show to set the tone, ambient music during coffee breaks and networking, destination cultural theme activations (flamenco, tapas experience, tour), and closing gala dinner with large-format show. Variety is key to keep 3-day engagement.

How do you coordinate languages in a convention with Indian + local audience?

Official programme in English. Visual shows that transcend language (dance, instrumental music, urban artists). The production team works in English from kick-off. Bilingual communication with local suppliers.

How far in advance does a project like this start?

6-9 months minimum. International conventions require booking venues in advance (Barcelona in peak season is competitive), coordinating visas/permits if applicable, and developing multi-day artistic programme requiring deep creative brief.