Carrying out an activity within your company is not limited to choosing the theme and selling tickets; it is a long and complicated process that requires planning and investment of resources. You will have to face situations you have never been in before, you will make mistakes and you will learn from your mistakes, something very positive for your personal development and also for your brand. For all these reasons, in today’s post we are going to show you a series of tips on how to organize a cultural event, step by step, which we hope will help you to succeed.
Objectives of the cultural event you want to organize
The first thing to do is to outline the objectives we want to achieve with the cultural event, and then think about the best strategies to follow. It can be the commemoration of an important date or the dissemination of an artistic project. The possibilities are almost endless, so having clear ideas from the beginning is essential for the development of activities.
Characteristics of the event
The event should be designed depending on the target audience you want to attract. For example, choosing a renowned speaker in his field, including parallel outdoor activities or providing a framework for interaction among all participants. And don’t forget the new technologies, which are not only powerful tools to give visibility to our event, but also allow us to better organize and communicate with the attendees.
Scope of the event
A cultural event can be as simple and brief as a one-hour poetry reading for a small group of attendees. Or as complex as a philosophy convention lasting several days and attended by prestigious speakers from all over the world. In the latter case, you will have to take into account aspects such as hotel capacity or proximity to international airports.
Choose date and time
Depending on the audience you have established as the main target of your event, you should choose the day and time for it, as well as a more or less formal theme.
Draw up a budget for the event
Be clear at all times about the money you have to develop the activities, create a budget and stick to it completely. If possible, seek external funding for the cultural event, something to which public and private sponsors can lend themselves.
Creates a work team
We can’t do everything, so one of the keys to success in organizing cultural events is to form the various working groups. They should be made up of skilled, imaginative people who are not afraid to take the initiative.
Event promotion
The promotion is absolutely necessary and a good part of the means available for the project should be devoted to it. If you want to attract attention, your cultural event must be different from others, so perhaps you could consider hiring an advertising agency to carry out an original campaign. Or opt for more traditional media, depending on your budget. Except for very specific targets, having a presence in social media and digital media to promote your event is always a great idea.
