Organizing events is fundamental to show a dynamic image of our sports association, it allows us to promote its development and achieve the objectives proposed during its creation. They can be as simple as a pilates or swimming course if we have a gym or swimming pool. Or more ambitious, such as the creation of a popular race that also has outstanding international participants. In today’s post we are going to talk about this topic and show you some tips that we hope will help you to organize your own sporting events.
What do I need to consider when organizing sporting events?
You want to break the routine and increase the interest of your potential customers in the process. And here the first question arises: Who is the target audience for the activity you have in mind? Anyone? Adults only? Also children? The organization varies greatly depending on the target audience, so you must be very clear from the beginning.
Another essential aspect is the date, which should not coincide with other cultural programs in your area. In this way, we avoid the interested parties having to choose between two or more options. In addition, the schedule should be affordable for most of the attendees, to make it as easy as possible for them to participate.
Next, we need to focus on the content and duration of the content. Although this is something that is fine-tuned with experience, the idea is that the sporting event does not take too long and does not end too soon. As for the contents, it is essential to make it available to the attendees so that they have all the information available. You can publish them on your company’s social networks or produce physical brochures with the full program.
Income and expenditure forecasting in the organization of sporting events
Let us now turn to other aspects of financial planning. If it is a large sporting event, it is normal to charge a fee to attendees. This money should be destined to cover costs and little else, as we want to attract as large an audience as possible and this is easier to do with popular prices.
Take your time to calculate the investment, so you won’t have any unpleasant surprises at the last minute. Do you need to hire external staff or is it enough with your own employees? Do you require additional services such as security or catering? Make a forecast of expenses and income to determine if the sporting event is viable or not, cutting the budget on those items that are not essential.
Promotion of sporting events
Finally, we end with promotion, which will provide visibility to our sporting event in order to achieve maximum attendance. Posters are still a traditional, cheap and very effective way of getting the word out. If you want to invest a little more, we advise you to hire radio spots or media advertising, although this largely depends on the scope of the activity, which can range from local to national.
The first time you organize something of this scale, the results may not be quite what you expected. However, this experience will help you to analyze what you have done right or wrong, to hear first-hand the opinion of the attendees and improve. This way, the next time you plan a sporting event, everything will go much more smoothly.
